bringing the patient voice into patient care

Skills and Services

Constructs Solutions

…for biopharma and device companies that want a creative approach to putting a human face on a complex need.

Coaches Patients

…to tell their stories in the most purposeful way so their input is equally if not more valuable than data and stats.

Communicates Policy

…in plain language so that patients and those who care for them understand their impact on access to care and potential for good health.

Connects Leaders

… with ideas and pathways to achieve measurable improvements in the development of a care.

meet gwen

Gwen is a lawyer, physician assistant, writer, and long time Washington-insider, who blends decades of expertise in government affairs, health policy, and patient advocacy with one aim in mind: ensuring patients have an opportunity to contribute in meaningful ways to ensure the best healthcare possible for all.

Gwen has lived a lifetime with an inherited heart condition, hypertrophic obstructive cardiomyopathy, and draws upon her personal experiences navigating the healthcare system to further the discussion — whether determining healthcare financing, access to care, selection of providers, or development of new therapies — she’s experienced it first-hand and anticipates what ‘others at the table’ need to hear.

A storyteller at heart, Gwen consults and coaches biopharmaceutical and medical device companies, policy firms, PR firms, and patient advocacy organizations to tell a better story — one that captures the essence of what it means to improve or save a life.

we’re in this
together

Gwen brings a unique perspective to the advocacy relations team from her career-long accomplishments in public policy and regulatory affairs. She is committed to finding ways to elevate the patient's voice in public policy and bringing energy and respect to the patient's experience in all that Bayer does for patients.
Gissoo Decotiis
Global Patient Advocacy Lead, GMA
It is with great enthusiasm that I recommend Gwen Mayes as a patient coach for speaking engagements and work with advocacy groups who engage with patients who are speaking in public. I was fortunate to work with Gwen in my very first speaking engagement. I was nervous and apprehensive to talk about my experience as a cardiac patient. Our stories are so very personal and at times so raw that we can be over whelmed about what we should and shouldn’t include in our speech. With her guidance, support and enthusiasm I was able to confidently sail through my speech. So much so that at the end I was sad it went so quickly! I have, absolutely no reservation in offering my highest recommendation of Gwen Mayes. She will exceed expectations every time and serve as a great asset to not only your speaking engagement but to your confidence as well.
Starr Mirza
Philanthroper, Heart Disease Patient Advocate
Gwen is a passionate and extremely knowledgeable advocate for patients. She uses her deep health policy expertise to help further public policy change that reflects patients' needs. She mixes passion for the issues and patients with a willingness and desire to understand multiple viewpoints.
NICOLE TAPAY, JD
(Former) Principal, Avalere Health

Ideas and Insights

When Your Pain Isn’t Believed
05.28.2025

Many people are misdiagnosed or dismissed for years before finding clarity and being accurately diagnosed. These questions are here to help you check in with your own experience and learn to identify the ways in which your story isn’t believed by health providers.  Once you’ve been able to experience and identify trends or circumstances, it […]

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Call Upon Creative Forces to Ease Your Worry
05.5.2025

When we live with chronic illness, our minds can become echo chambers of worry. The same thoughts cycle, especially when answers are scarce or the pain is invisible. This rumination is fueled by brain networks which gets stuck in high gear under stress (Andrews-Hanna et al., 2014). But when we engage in creative expression—even the […]

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Read all insights

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Connect with Gwen

Click here to connect with Gwen and rewrite your organization’s patient experience and chart a course to redefining healthcare.
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