crafting a better story for healthcare solutions

Skills and Services

Constructs Solutions

…for biopharma and device companies that want a creative approach to putting a human face on a complex need.

Coaches Patients

…to tell their stories in the most purposeful way so their input is equally if not more valuable than data and stats.

Communicates Policy

…in plain language so that patients and those who care for them understand their impact on access to care and potential for good health.

Connects Leaders

… with ideas and pathways to achieve measurable improvements in the development of a care.

meet gwen

Gwen is a lawyer, physician assistant, writer, and long time Washington-insider, who blends decades of expertise in government affairs, health policy, and patient advocacy with one aim in mind: ensuring patients have an opportunity to contribute in meaningful ways to the development of the regulations and policies that guide healthcare for us all.

Gwen has lived a lifetime with a congenital heart condition and draws upon her personal experiences to further the discussion — whether determining healthcare financing, access to care, selection of providers, or development of new therapies — she’s experienced it first-hand and anticipates what ‘others at the table’ need to hear.

A storyteller at heart, Gwen consults and coaches biopharmaceutical and medical device companies, policy firms, PR firms, and patient advocacy organizations to tell a better story — one that captures the essence of what it means to improve or save a life.

we’re in this
together

I have had the great pleasure to know Gwen Mayes as our paths have crossed in women's health advocacy for the past few years. She is smart, articulate and generous with those who seek her counsel and much sought after guidance. Her extensive healthcare background gives her a unique perspective and knowledge base when it comes to seeking guidance with federal regulators and thought leaders in Washington DC. She is respected by her colleagues and business associates, and her sense of humor is superb. Lucky are those who are able to learn from her, work with her, and enjoy her keen mind and sharp wit.
Marta Hill Gray
Breakthrough Strategist / Connector / Women's Advocate / Spokresperson
Gwen brings a unique perspective to the advocacy relations team from her career-long accomplishments in public policy and regulatory affairs. She is committed to finding ways to elevate the patient's voice in public policy and bringing energy and respect to the patient's experience in all that Bayer does for patients.
Gissoo Decotiis
Global Patient Advocacy Lead, GMA
Gwen is a passionate and extremely knowledgeable advocate for patients. She uses her deep health policy expertise to help further public policy change that reflects patients' needs. She mixes passion for the issues and patients with a willingness and desire to understand multiple viewpoints.
NICOLE TAPAY, JD
(Former) Principal, Avalere Health

Ideas and Insights

The Importance of Compassion and Consistency
01.15.2021

Much has been written about how to survive the pandemic, both mentally and in everyday activities involving your income, relationships, living situation, etc.  Virtually no aspect of our lives has been untouched or left unchanged. So how does someone adjust to a life when so much around them looks different? What keeps coming to my […]

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What Story Are You Telling Yourself About Your Health?
07.12.2020

Have you ever wondered how much time you spend with a doctor compared to the time you spend outside the doctor’s office tending to the pills, appointments, injections, and side effects needed to manage your health? It’s hardly a comparison. While it’s hard to pin down a meaningful average for the time spent in a […]

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Connect with Gwen

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